Posts Tagged ‘Getting Free PR for Your Property’
Learn How to Use Public Relations and Get Valuable and Free Media Exposure for your Property
In public relations on June 6, 2008 at 12:20 pm
Posted in public relations with tags free public relations for real estate agents on June 6, 2008 by Jeff Mustard
As a real estate agent, you are expected to create a marketing plan for your seller. When seeking the listing, you present the seller with your strategies about what you’ll do to promote the home. When was the last time you included Public Relations as part of your marketing matrix? Probably not lately and that’s likely because you don’t understand the public relations process and how the media works. This column will change all that.
Public Relations Can be the Most Powerful Tool in Your Marketing Arsenal
More than likely you have never written a press release, nor initiated a dialogue with a print journalist or a tv news reporter. But you can do all of these things. Without question public relations can be the most powerful tool in your entire marketing arsenal and best of all it’s free. So how do you go about getting a property you represent featured in the newspaper or spotlighted on television?
The Key Four Steps to Obtaining Free Publicity for your Property
It all starts with an angle, followed by a smartly and properly written press release, targeting the right media as a potential outlet for your story and then pitching them your story idea. That’s it. Your PR game plan consists of four key steps; Angle/Story idea, Press Release, Target Appropriate Media, and Pitching Skills.
The Media is “Looking for News” – Give them what they Want!
Next, understand this, the media are (constantly) on the lookout for new, interesting and exciting (news) stories. What this means to you is that the media is entirely approachable. All you need to do is learn how to present “your news” to them and with that knowledge you will literally have the golden key to unlocking the door to acquiring that prized, precious, valuable and free print or television news coverage for your latest listing, project or development.
Jeff Mustard is a Public Relations expert specializing in real estate. To learn more about how you can use Public Relations to capture free and valuable media exposure you can contact Jeff Mustard, President of www.TheBambooAgency.com a multiple-award winning advertising, marketing and public relations firm responsible for marketing more than $100 million in real estate projects. To contact Jeff: 954-801-8263 / email: jeff@thebambooagency.com
